Hello!

Throughout my career, I've crafted, award-worthy creative work with a meaningful impact - whether for influential giants or niche brands. I've had the privilege of working with great client-partners and super-talented people, all while making some things I’m really proud of. I've crafted entire brand platforms for renowned brands such as American Express, Chevron, Citi, IBM, DHL, and others.

Having worked both agency and client sides, I am fluent in the languages of the creative space and business. The way I see it, it's about understanding how to foster breakthrough creativity, rationalize it, and navigate its relevance through the marketing meat grinder without diminishing what makes it special. I aim for a mix of rock-solid realism and clear-eyed idealism. I believe different is usually better, being unconventional has its advantages, and only by being comfortable with the uncomfortable can you create work that’s as beautiful as it is meaningful.

I’ve always believed some of the most powerful ideas are brutally simple, and don’t really rely on technology or bells and whistles to make their point. In execution, things can be more complex, but if people didn't clearly get the idea, the execution doesn't matter. Boil it down to my personal vendetta against ugly. With all the dumb and ugly that’s out there, I simply want to do and make things that aren’t. 

My drive has always been to go big. To develop inspiring, insight-driven brand stories on whichever channels necessary—from the sides of stadiums to the all-powerful mobile screen. I've even found my work permanently tattooed on some dude's leg. (Not mine.)