First introduced for the London 2012 Olympic and Paralympic Games, the Every Step of the Way program was created on a simple principal: NO TEAM USA ATHLETE MAKES IT TO THE PODIUM ALONE -- it takes a village to realize that dream. For the Sochi 2014 Winter Games, we had the opportunity to build on what we started in 2012 and create another holistic effort. The new campaign featured an all new Every Step of The Way website, beefed up social presence, OOH station takeovers and TV campaign.

BRAND ID • DIGITAL • CREATIVE DIRECTION/ART DIRECTION • DIGITAL STRATEGY • SOCIAL • TV • PRINT • EXPERIENTIAL DESIGN