RESTORING THE LUSTER To return Amex to its preeminent place in the financial world, we decided to bring back its high-flying glamour with the My Life, My Card celebrity campaign. It highlighted the membership of bold-face names like Robert De Niro, Ellen DeGeneres and legendary Duke basketball coach Mike Krzyzewski. Even our photographer was a celebrity — Annie Liebowitz shot the whole print component. The work received dozens of industry awards, including an Adweek nomination for Campaign of the Decade. The MLMC campaign ran for years and American Express is unquestionably back on top as the most prestigious credit card brand.

ART DIRECTION • TV • PRINT • DIGITAL