In partnership with Hatch SF, we revitalized the Balance Bar brand with a full brand system refresh, including a new product line, packaging redesign, and the "CRAVE FREELY" platform launch. This integrated campaign was amplified through a targeted paid social media push, special Amazon A+ content, and shopper marketing campaign, driving awareness and trial of the reimagined Balance Bar experience.

BRAND ID • BRAND STRATEGY • CREATIVE DIRECTION-ART DIRECTION • DESIGN • PACKAGE DESIGN • SOCIAL • AMAZON A+