For Street Soccer USA, we created the "I PLAY FOR" campaign, developing identities for 20 teams across the U.S. This concept informed advertising and merchandise, raising awareness and revenue. The campaign included a Facebook portal and individual team sub-sites. The US Cup in Times Square, promoted through a Slate.com takeover and other media, drew thousands. Players' enthusiasm peaked with some even getting tattoos of our logo - a first in my advertising career.

BRAND STRATEGY • SOCIAL •  DIGITAL ADVERTISING • BRAND ID • CREATIVE DIRECTION-ART DIRECTION • TV • SOCIAL