Chevron had an agency. And that agency had, to my mind, come up with a great tagline. “Human Energy.” Our agency had three guys with an unnatural interest in the energy business and a 20-minute meeting with David O’Reilly, Chevron’s CEO. Pretty grim chances of winning the business away from the incumbent given they weren't even in a review. We made a two-and-a-half minute rip. We showed it to Mr. O'Reilly. He said, “Can I see it again?” Next thing we know we were shooting with director Lance Acord nine spots in 13 countries and launching the two-and-a-half-minute piece on 60 Minutes on September 30, 2007. After airing, King Abdullah bin Abdulaziz Al Saud, of Saudi Arabia called David O’Reilly to congratulate him on the spot. It was the first time an oil company made AdAge’s “Most Liked Spots.”

CREATIVE DIRECTION-ART DIRECTION • TV