NY Mets - Citi Field

Our gut said we should use local street artist WK to drive home the fact that we think CitiField is the City's field, and that the Mets are NY's team. This point was driven home in a fresh, graphic manner throughout NYC.

BRAND STRATEGY • DIGITAL ADVERTISING • BRAND ID • CREATIVE DIRECTION-ART DIRECTION • SOCIAL

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Nature's Bounty

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Hooligan NYC