Hooligan NYC
Hooligan's new brand identity reflects its roots as a premier creative editorial company, infusing its core values into the brand itself. The line 'Welcome to the Last Mile' encapsulates the editor's role in finding magic and bringing the unexpected to the work. The rebrand features a wordmark with vertical lines, a nod to the film slice of editing, creating a dynamic design system and logo animation.
BRAND STRATEGY • DIGITAL ADVERTISING • BRAND ID • CREATIVE DIRECTION-ART DIRECTION • TV • SOCIAL
OPPORTUNITY: Hooligan's brand identity lacked alignment with its core values and innovative spirit as a premier creative editorial company.
SOLUTION: We developed a new brand identity featuring the tagline "Welcome to the Last Mile," a film edit slice-inspired wordmark, and a dynamic design system and website, effectively encapsulating Hooligan's editorial expertise and creative magic across all platforms.
