In the fall of 2020, during the madness and tension of the race for President, one of the Biden/Harris campaign’s communication directors reached out to Table of Content for help. They wanted a spot targeting Asian Americans. Even though the population now represents 7 percent of America, no presidential campaign has ever targeted them in an ad. It was a rare opportunity at a time when the then-sitting president was daily referring to COVID-19 as the “China virus.” We had no money and very little time. And we were thrilled and honored by every moment of it.

While the spot was only scheduled to run in local markets, due to the overwhelmingly positive response from within the campaign, the spot was elevated to run nationally.

CREATIVE DIRECTION-ART DIRECTION • TV