UiPath
UiPath automation software is changing how companies around the world operate and grow. We helped nine of them tell their story.
What do established, centuries-old companies like JP Morgan Chase and Generali have with modern day upstarts like Uber? They are all using automation from UiPath to improve how they operate and innovate, opening up new channels for their companies to grow.
To demonstrate how Uber, Xerox, dentsu, Generali, Applied Materials, JP Morgan Chase, NYPCC, Autonomy Works, and Takeda are implementing UiPath’s automation to propel themselves into their next phase of growth, we created the Gallery of Customer Achievement for UiPath’s Forward 5 conference in Las Vegas. The gallery consisted of nine walls – one for each customer, detailing the story on how automation was helping these companies operate and innovate.
CREATIVE DIRECTION-ART DIRECTION • EXPERIENTIAL DESIGN • MOTION DESIGN
OPPORTUNITY: In a rapidly evolving business landscape, organizations are seeking innovative solutions to enhance operations and drive growth. The challenge lies in effectively communicating the transformative impact of automation on various industries, from traditional giants like JP Morgan Chase to modern disruptors like Uber.
SOLUTION: To showcase this automation narrative, a visually engaging "Gallery of Customer Achievement" was designed for UiPath's Forward 5 conference. This experiential installation featured nine dedicated walls, each highlighting a unique success story of major companies leveraging UiPath’s automation technology. This creative approach not only informed attendees but also inspired them to envision the potential of automation in their own operations.
UiPATH GALLERY OF ACHIEVEMENT
USER RESEARCH: Key findings revealed a strong desire among businesses for relatable success stories showcasing automation's impact. This insight guided the decision to create visually distinct walls for each featured company, enhancing engagement and relatability.
PROCESS: The design process included initial wireframing to outline wall layouts, followed by prototyping to visualize content flow. Iterations were based on stakeholder feedback, focusing on clarity and visual impact.
OUTCOME: Post-launch metrics indicated a significant increase in attendee engagement, with feedback highlighting the installation's effectiveness in conveying automation's benefits.
TOOLS: Adobe Illustrator, After Effects, Figma, Dimensions, MidJourney, Runway.ai.
