MET-Rx, a pioneering bodybuilding supplement brand, needed a refresh in a crowded market. We redesigned the brand, repositioned it for elite athletes with a "Hunger for More" tagline, and showcased fresh athlete talent. Through a fresh new packaging, targeted advertising and educational social content, we drove sales growth and brand health in 2017.

BRAND STRATEGY • DIGITAL ADVERTISING • BRAND ID • CREATIVE DIRECTION-ART DIRECTION • TV • SOCIAL